BonapartovFor established practices and firms
Increasingly that does not start at Google, but with someone asking an AI and getting one name back. Whether you are that name depends on what there is to find about you. I build and keep that, and you never talk to someone who is not doing the work.
€4,500 to build, €450 a month to get found. Or spread over twenty-four months. Every amount is further down.
Work
A defence startup selling to governments, which had to look like an established company from day one. No product photography, no case studies, no revenue to show. Only a sharp argument, and a site that could carry its weight.
Biotech, bilingual, with their own wellplate rendered in 3D on the front page. The engineering was the easy part. Explaining what they do without falling into jargon was the work.
My own shop, not a client job. Thirty-eight blankets, my own checkout, my own stock, my own bookkeeping underneath. Built because running a shop is a different thing from delivering one. That difference is hard to sell if you have never done it.
Offer
All amounts excluding 21% VAT.
€4,500one-off
Six weeks, fixed scope, one round of revisions.
€450per month
Six months minimum, monthly after that.
€950one-off, then €450/mo
Your site stays up, the work starts underneath it. Intake first.
A year up front costs ten months instead of twelve: €9,000 with the build, €4,500 without, €5,450 on a takeover. Prepaid, and nothing comes back if you stop. That is the trade.
Hosting alone is possible too, €50 a month. Your site stays up and nothing else happens. Call it a floor, not a plan.
We do not run ads. No social media, nothing with daily obligations. That is work which eats hours and leaves nothing standing, and it turns a studio into an agency.
Why it costs this
A professional small-business site in the Netherlands runs between €2,000 and €7,500, and an agency bills forty to eighty hours for one. €4,500 sits right in the middle. Not a premium price. Just what the work costs when there is no agency on top of it.
The €450 a month is harder, because it depends what you set it against. Next to maintenance it looks three to six times too much. Next to a serious SEO engagement it sits below market. Both comparisons are honest. Only the second describes what actually happens.
Where the money actually goes
Your site keeps scrolling smoothly, Firefox included.
Every build is measured with a scroll harness in a real browser. If it sits under 45 frames a second it does not go live.
Every colour pairing is measured.
Not eyeballed but checked against WCAG by script. On this page the faintest text reads 4.67 to 1, and nothing is allowed below it.
Something checks your site every week.
An automated pass goes over findability and code, and reports what changed before you notice it.
No two of my sites start from the same layout.
The structure is drawn from seven decks using real entropy. Choosing it myself always lands on the median, and the median is exactly where everything starts to look alike.
How it runs
Twenty minutes to hear what your company does and whether I can be useful. You get an honest read on your current site either way, even if you buy nothing.
The scope is set up front and does not move halfway. That is arithmetic, not strictness: a fixed price only works if the work is bounded. The alternatives are extra billing afterwards or a higher price up front.
No handover to a support department, no ticket queue. You email the person who built it, and he still remembers why it is the way it is.
Photography, 3D design, modelling and rendering are done by people I work with regularly. You do not have to go looking for them, and you keep emailing me.
If your existing site cannot carry the work, I will not take the takeover. That €950 would be wasted. I do not give discounts either. A price that drops under pressure was never a real price.
Change it yourself
Try it. Click into one of these paragraphs and type.
You open your own site inside the dashboard and it behaves exactly as it does for visitors. Except now you can click any piece of text and change it. There is no form full of field names like hero_subtitle where you have to guess what comes out where.
You see it while you type, on the page itself and in the typeface it will actually appear in. If it does not fit, you find out then rather than after saving.
And if you would rather not log in at all: ask your own AI assistant, it can do the same.
nothing changed yet
These three paragraphs really are editable. That is how it works on your own site too, except there it saves. What you type here stays in your browser.
What runs underneath
Connected and working on delivery, not a separate job afterwards.
This sits in your page where no visitor ever sees it. It is what an assistant reads when someone asks who they should hire.
Your customer pays the way they are used to: iDEAL, Apple Pay, Google Pay or card. The money goes straight to your own Mollie account and never passes through mine.
You decide which methods to switch on in Mollie.
Products, stock, discount codes and orders, all in your own dashboard. Customers create an account and get their past orders and addresses back.
in stock4
Pick a size and add it. The stock here is invented; your own dashboard holds your real counts, and a sold-out size drops out on its own.
Customers book a slot that is actually free, and get a confirmation and a reminder automatically. No back-and-forth about dates.
Wed29 Jul
Thu30 Jul
Fri31 Jul
full
Mon3 Aug
Pick one. This is exactly the choice your customer gets.
Confirmations and password mails come from your address, not mine. You add three lines to your DNS, the dashboard shows exactly which, and your customer only ever sees your name.
Type your own domain and watch the sender. That is how the mail lands with your customer, and my name is nowhere on it.
Connect the AI assistant you already use to your own site. Ask it how many enquiries came in, or have it adjust a page. You do not have to open a dashboard, and you are not tied to mine.
Set the opening hours on the contact page to nine to five.
1 / 24Changes arrive as a draft. Publishing is yours.
You see what gets viewed and where visitors come from, measured without cookies. Which means you do not have to put a consent bar in anyone's way.
This page view, right now
cookies on this page:
This is everything measured about you. NEXT_LOCALE remembers which language you picked and does not follow you. Which is why no consent bar is put in your way here.
Start
You tell me what your company does, I tell you what I would build and what it costs. If it is not a fit, you hear that in the same call.
