Concepts
Fifteen brands that do not exist
Three client sites show that it works, but not how far it can go. So I built fifteen complete sites for companies I made up myself. Each with its own shape and its own pace, from a datasheet to a poster.
Concept. A fictional brand, designed and built by Bonapartov to show what is possible — not an existing client.
The real client work is kept separate. See the work
- ConceptMaasvoltDeep tech — energy storageSolid-state cells at pilot scale, presented as a datasheet.Shows No hero, no cards — a ruled grid where the numbers carry the pitch.View
- ConceptKiemveldAgri-biotech — phenotypingNon-destructive phenotyping, set like a research journal.Shows Multi-column setting, drop cap, marginalia and zero motion — a site that reads as print.View
- ConceptStelwerkIndustrial roboticsRobot cells for manufacturing, as a horizontal panel track.Shows Horizontal scroll-snap behind a fixed side rail — no JavaScript, vertical on mobile.View
- ConceptSluiswerkB2B SaaS — logisticsFreight visibility where the hero is the working interface.Shows Not a screenshot but a real product interface in DOM: table, status pills, exception rail.View
- ConceptBaken MedicalMedtech — implantsCochlear implants, as a deck of full-viewport statements.Shows One thought per screen, vertical scroll-snap and air — restraint as the argument.View
- ConceptWerf VenturesDeep-tech investorAn investor whose entire site is one register.Shows No hero, no cards, no imagery — typography and a list that shows the failures too.View
- ConceptProefveldClinical researchDecentralised trials, where the page itself is the timeline.Shows One continuous rail from header to footer; every section is a node in the order a participant lives it.View
- ConceptVeenwaardeClimate data — peatlandPer-parcel carbon measurement, anchored on a generated map.Shows Every visual is drawn from data at build time — parcel map and flux chart, no photography.View
- ConceptBureau NagelArchitectureAn architecture practice showing drawings instead of renders.Shows Plans and sections in SVG — wall poché, door swings, hatch and dimension lines — with type kept deliberately small.View
- ConceptBrouwer & WeijersLaw firmA law firm as a numbered document, rates included.Shows Sticky contents, numbered clauses and zero motion — restraint standing in for competence.View
- ConceptSteenzoutMaterials — bindersCement without the kiln, recipe published.Shows A persistent sidebar carries the whole page; composition bars replace the usual factory photograph.View
- ConceptStudio MerelCeramics — webshopA studio shop where the work is drawn, not photographed.Shows A staggered product deck with prices and stock states; each piece is a mirrored thrown profile in SVG.View
- ConceptZeewachtMaritime — hydrographic surveyUncrewed seabed survey, cut on the diagonal.Shows Sections sheared with clip-path so bands slide past each other, plus a drawn seabed profile.View
- ConceptPraktijk LichtveldPsychology practiceOne narrow column of prose, waiting time and rate stated up front.Shows No grid, no cards, no motion — readable prose and a single panel of practical facts.View
- ConceptKantine KroonHospitalityA neighbourhood canteen as a poster — loud, coloured and short.Shows The loud one: full-bleed colour blocks, display type and a single marquee that stops under reduced motion.View